EARTH

As promised, here are the photographs to the next set of my fine art series, Earth.













Please contact me for purchasing info: austin@austinjoffe.com

Sample Portfolio

Hello, once again, I would like to post a link to a sample portfolio to those who want to see more of my work than what's on here.

http://austinjoffe.com/portfolio

Also, keep checking back. I will be showing Earth in the next few days! If you're curious as to what "Earth" is, it is one/four sets to my fine art series. It is a series of the Earth's basic elements, Water (which I recently posted), Wind, Earth, and fire.

How well do you know your color?

Ok ok ok; I know I havn't posted much lately. I promise I will pick it up in the next few weeks or so. PROMISE! I've got some new work AND some upcoming stuff I would like to talk about; but not now, soon!

For now, there are a couple things I would like to mention this time.

First, for the local NC Triad folks and beyond, my good friend Phillip Pledger has recently started the blog Phuzz . It's a central point that locals are able to see whats happening in the arts around town. So if you're in Winston-Salem/the triad area or even coming into town from another planet, be sure to check it out!

Now for the purpose of this post, Color.

I'm a huge fan of Dwell magazine, and the website. Recently I viewed a video of the artist Josef Albers. His works were based around color theory, and how color interacted with the mind, soul, and atmosphere. Check it out!



Pretty interesting eh? So, how well do you know color? I encourage you to take a few moments and enter this contest. Test your color skills and exercise those skills. Check it out! Contest

When you're finished, I would like to see it! Email the same submission to austin@austinjoffe.com

H2o

20x30 True black and white limited edition print series: H2o







Each print will be signed and numbered. 20 of each will be printed to order.

Contact me directly for order info.

austin@austinjoffe.com

Photo News

Canon 5D stands in the spotlight

The Canon 5D has always been a great camera. I made the Mark II purchase a few months ago and it was one of the best purchases I've made in quite some time. With it's full-frame 21mp sensor, its famous for the quality it produces. I'm not here to talk about the stills though.

The latest Canon 5D Mark II is not only known for its superb image quality, but even more famous for its 1080p capabilities. It's really the next big thing under the Red system. When people talk about this camera, the first thing they think about is the video; It's no longer about it's still quality. - We all know this.

Although I havn't quite learned how to use it, I can tell you the video on this camera is amazing. Just amazing. Amazing I say. Amazing. Vincent Laforet can tell you that. And so can Greg Yaitanes, the series director of the TV show, House. I have also read that the show "24" has used the Canon 5D Mark II. High production Television series' using DSLR's as recording devices, sweet. It really makes me feel as if I have purchased something for beyond a digital camera. The episode of House will air May 17, 2010.

I'm in the process of learning the video side of the 5D. I will be attending Vincent Laforet's Free Online Class on creativeLIVE and you should to! - it's FREE.. FREE FREE FREE... It will be a great investment of time.

The 5D has changed the way professionals are doing the things that they have done for years. That's something to be said.

So here's my question to you; What els has been shot with the 5D? Do you have one and have experimented with the video? Please share! Tell us what you think, any difficulties, pros/cons. Or even any questions that you may have about it.

Sample Portfolio

Still working on my website. Until then, please check out a sample portfolio

New Business Card!

Again, times are slow.

While I'm waiting on the "dream Job" to come in, one of the things I have been working on is the business side of photography.

Scott Hackney, graphic designer, and I have been working on a new business card for myself for a few months now. We started so far from where we ended up. From text only, to a photograph of mine with text, to what you see below.

From the start there were a few "must haves" for the card:

- MUST be simple
- MUST stand out
- MUST be creative
- MUST be versatile for marketing

So, we started with text only; my name and what I do (Austin Joffe Photography) with the information on the back. We experimented with different design elements; but, we just weren't feeling it. It was dull, and lacked diversity.

We thought it needed a photographic element, and color. So we included a small strip of color from a photograph to keep it simple, clean, versatile, and had a spark of color. Back was similar with the info. Problem was that we just couldn't find composition, and diversity within it; and the back was too much like the front. Again, we just weren't feeling it.

Finally, we came across an idea that hasn't been done on a business card; not that we have seen at least. We were both thrilled and were definitely feeling it before it was even in the design process. It just came together so simply. So at this point we had to decide on a font that was relevant; played around with a few but we decided that they were too playful. Finally, we had something that we were both happy with.



Another thing I thought I would mention is that towards the end, I was asked for a small handfull of cards so they could hand them out. I sent them in for print; but, I needed them sooner, so I had 24 of them printed at Staples; BIG mistake. The color was off, the cropping was off, pixelated, and equally important, they were printed on crappy paper. Luckily, I paid under $3 for them. When I received my cards that were press printed, they were perfect. Color: check. Crop: check. Resolution: Check. Good to go. DONT HAVE THINGS PRINTED CHEAPLY! It's not worth it!

So, what do you guys think? Does it serve it's purpose? How's the design, font, ect?