New Business Card!

Again, times are slow.

While I'm waiting on the "dream Job" to come in, one of the things I have been working on is the business side of photography.

Scott Hackney, graphic designer, and I have been working on a new business card for myself for a few months now. We started so far from where we ended up. From text only, to a photograph of mine with text, to what you see below.

From the start there were a few "must haves" for the card:

- MUST be simple
- MUST stand out
- MUST be creative
- MUST be versatile for marketing

So, we started with text only; my name and what I do (Austin Joffe Photography) with the information on the back. We experimented with different design elements; but, we just weren't feeling it. It was dull, and lacked diversity.

We thought it needed a photographic element, and color. So we included a small strip of color from a photograph to keep it simple, clean, versatile, and had a spark of color. Back was similar with the info. Problem was that we just couldn't find composition, and diversity within it; and the back was too much like the front. Again, we just weren't feeling it.

Finally, we came across an idea that hasn't been done on a business card; not that we have seen at least. We were both thrilled and were definitely feeling it before it was even in the design process. It just came together so simply. So at this point we had to decide on a font that was relevant; played around with a few but we decided that they were too playful. Finally, we had something that we were both happy with.



Another thing I thought I would mention is that towards the end, I was asked for a small handfull of cards so they could hand them out. I sent them in for print; but, I needed them sooner, so I had 24 of them printed at Staples; BIG mistake. The color was off, the cropping was off, pixelated, and equally important, they were printed on crappy paper. Luckily, I paid under $3 for them. When I received my cards that were press printed, they were perfect. Color: check. Crop: check. Resolution: Check. Good to go. DONT HAVE THINGS PRINTED CHEAPLY! It's not worth it!

So, what do you guys think? Does it serve it's purpose? How's the design, font, ect?